SUNSHINE & CHEFS SERVE UP RECIPE FOR SUCCESS AT TASTE OF EDINBURGH 2011
5 July 2011
SUNSHINE & CHEFS SERVE UP RECIPE FOR SUCCESS AT TASTE OF EDINBURGH 2011
Organisers of Scotland’s biggest outdoor food and drink festival, Taste of Edinburgh, have confirmed this year’s event was a success, with over 25,000 visitors descending upon The Meadows over the three-day weekend for a gastronomic melting pot of food, drink and entertainment.
Soaring temperatures, celebrity chefs and an eclectic mix of over 100 artisan producers saw visitors arrive in their droves to digest over 40,000 glasses of champagne, 63,145 taster dishes from 15 of the top restaurants in Scotland and enjoy 68 demos from 20 chefs.
Top TV chefs; Gary Rhodes, Rachel Allen, Silvena Rowe, Martin Wishart, Tom Kitchin and Jean-Christophe Novelli were just some of the highlights and culinary favourite Jason Artherton took to the stage with Edinburgh’s own talent, Roy Brett offering top tips to a captive audience of foodies.
Festival Director, Justin Clarke, says: "We were absolutely thrilled to be back in our home of The Meadows this year and it was great to see so many Scots turning out to support the country’s culinary talent and food and drink producers. This is the first year we have had Glasgow and out of town restaurants on board, bringing new visitors to the event. Combined with the warm weather and later summer date this was a real recipe for success.”
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For further information or to arrange accreditation please contact Sarah Ormerod or Stephanie Maclachlan at Stripe Communications on 07872 645946 or tasteofedinburgh@stripecom.co.uk
Notes to editors
Taste Festivals is the inspiration of Brand Events, which joined forces with Channel 4 in September 2006. In 2011 Taste Festivals will be held in Edinburgh and London in the UK and internationally in Amsterdam, Auckland, Cape Town, Dubai, Dublin, Johannesburg, Melbourne, Milan and Sydney.
Brand events also produce Taste of Christmas, the festive food event that is held in London.
AEG
AEG is the main sponsor for Taste of Edinburgh 2011. Its appliances will be used throughout the festival by celebrity chefs, other exhibitors and by Taste visitors who will have the opportunity to hone their culinary skills on the very latest in cooking technology. AEG appliances have been created for people who demand superior performance time after time; for cooks who enjoy the whole cooking process, who want to be in total control and who relish perfection.