Taste Festivals have rapidly become the premium events of choice for discerning foodies, not just in the UK but the world over. From London to Sydney, Amsterdam to Auckland, Cape Town to Dubai, Taste is a trusted, globally recognised brand that delivers time and time again. The sublime mix of extraordinary Michelin quality restaurants, celebrity chefs, diverse and exciting producers and ingredients coupled with a relaxing and stunning alfresco setting makes the Taste formula a winning combination for all involved.
As with all the Taste events, Taste of Edinburgh is a premium event, delivering an affluent and high-end customer with disposable income - 2012 is set to increase its audience to 30,000 and will build on the success of 2011 and deliver fresh new content to engage and excite visitors so the event remains the star attraction of any self-respecting foodie's calendar. Taste of Edinburgh will deliver a fantastic line-up of Michelin starred, well known and up and coming restaurants and a diverse mix of quality food and drink brands.
Whether you are an artisan producer or a big brand seeking new regions to educate and engage consumers with your product, Taste of Edinburgh provides an exceptional platform from which to engage and sell to a foodie audience, as well as promote and associate yourself with the most prestigious brands, chefs and restaurants in the Scottish and UK industry.
• In 2012 30,000 visitors are expected
• Female 73% : Male 27%
• Average visitor age 38 years
• Average annual household income of £56,000
• 70% AB Audience
• 64% of attendees are from Edinburgh 36% mostly from Fife, West Lothian, Central and Greater Glasgow
• 90% of visitors eat out at restaurants at least once a month
• Average spend per visitor 57 Crowns PLUS £31 sterling
• Over 2 million spent at the show
Target the trade
The very best in the Scottish food and drink industry come together every year at Taste of Edinburgh. With over 15 world-class chefs and restaurants taking part. Taste of Edinburgh is the only event
where the best restaurants and most impressive gathering of food and drink talent, as well as a place where first class brands, big and small, come when they want to get noticed. With the best in the industry gathering in huge numbers, Taste of Edinburgh is fast becoming a great networking event in the Scottish foodie calendar. From Journalists to Sommeliers, Deli owners to big retailers, buyers to industry legends – this is your opportunity to showcase your brand / products alongside the best in the business and to find out what's hot and what's not in the world of food.